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HOT OFF THE PRESS: HOW WOMEN MEAN BUSINESS

A Step by Step Guide to Profiting from Gender Balanced Business

Coming in April 2010

This book is designed to provide senior managers with a clear understanding of how to approach the challenging process of shifting an old corporate culture into the modern age. Readers who follow the general guidelines and suggestions in the book will be able to set up and sustain their own successful gender balance programme. It is organised across four simple stages: Audit, Awareness, Align, and Sustain.

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AFTER THE SUCCESS OF

Hardcover and paperback

WHY WOMEN MEAN BUSINESS
Understanding the Emergence of our next Economic Revolution

by Avivah Wittenberg-Cox and Alison Maitland

Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace.

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The book has become one of WILEY’s top business books


TRANSLATED ACROSS THE WORLD

FRENCH, KOREAN, ITALIAN (ARABIC, PORTUGUESE, POLISH visuals coming soon)

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“A brilliant, entirely new perspective that puts women squarely where they belong, at the centre of the economy and society.”

Aude Zieseniss de Thuin, Founder and President, Women’s Forum for the Economy and Society

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